
Secrets to Building Client Lifetime Value in Construction | Business Success Tips Podcast #12
Maximizing Client Lifetime Value (CLV) is key to sustainable growth for contractors. In this podcast episode, Harlen Suslik joins Paul Sanneman to discuss how modern marketing strategies—powered by CRM systems, AI-driven tools, and data analytics—can help contractors streamline operations, enhance customer retention, and drive long-term profitability. Learn how to implement smart marketing strategies that not only attract leads but also convert them into lifelong clients, increasing revenue and business stability.