The Power of Recruiting Outreach: Complementing Your Recruitment Campaign with LinkedIn

by Guest Writer: Karel Sousek

Recruiting top talent in today’s competitive job market can be a daunting task. With the increasing demand for skilled candidates and a shortage of qualified professionals, recruiters are constantly looking for new and innovative ways to attract the best talent. One strategy that has gained significant traction is the use of recruiting outreach, particularly through LinkedIn. This article will explore the benefits of incorporating LinkedIn outreach into your recruitment campaign and provide practical tips to effectively leverage this powerful platform.

The Challenge of Recruiting in a Competitive Market

The current job market is characterized by a shortage of skilled workers across various industries. According to recent studies, 75% of companies globally are facing talent shortages, a significant increase from just a decade ago. This shortage of qualified candidates has resulted in a decline in the quality of applications, increased recruitment costs, and longer time-to-hire. As a result, recruiters are compelled to adopt proactive strategies to attract and engage top talent.

The Rise of LinkedIn in Recruitment

LinkedIn has emerged as the leading platform for online job seeking and recruiting. It boasts a vast network of professionals, including individuals with construction experience, controllers, CFOs, estimators, project managers, superintendents, electricians, plumbers, and more. Leveraging LinkedIn’s extensive user base can significantly enhance your recruitment efforts and help you connect with top-notch candidates.

The Benefits of LinkedIn Outreach

  • Access to Passive Candidates: The majority of professionals are not actively looking for new job opportunities. Only about 30% of the global workforce is actively seeking employment, while the remaining 70% are open to hearing about potential opportunities. By engaging in LinkedIn outreach, you tap into a much larger pool of passive candidates who may not have otherwise considered your organization.
  • Targeted and Relevant Candidates: When reaching out to prospects directly, you have the advantage of selecting candidates who closely align with the qualifications and skills required for the role. This targeted approach ensures that you are connecting with individuals who are more likely to succeed in the position and contribute to your organization’s success.
  • Quick Feedback and Response: Unlike traditional job posting platforms, LinkedIn outreach allows for immediate feedback and response from potential candidates. You can gauge their interest and suitability for the role within a few days, enabling you to streamline your recruitment process and make timely decisions. Additionally, LinkedIn provides valuable insights into the reasons behind the success or lack thereof in attracting candidates, allowing you to refine your outreach strategy.

Getting Started with LinkedIn Outreach

To make the most of LinkedIn outreach, consider the following tips:

1. Establish Your Presence on LinkedIn

Create a corporate LinkedIn page for your organization and ensure that your recruiters have personal profiles linked to the company page. Encourage your employees to add your company to their profiles, facilitating easy sharing of job openings and increasing visibility.

2. Search for Targeted Candidates

Utilize LinkedIn’s advanced search capabilities to identify individuals with the specific skill set and experience you are looking for. Refine your search by location, industry, job title, and other relevant criteria to narrow down the pool of potential candidates.

3. Leverage Connections and Introductions

LinkedIn shows you if any of your connections are connected to a potential candidate. Take advantage of this opportunity to request an introduction from your connection before reaching out directly. This personalized approach increases the likelihood of a positive response and establishes a mutual connection from the outset.

4. Encourage Employee Referrals

Tap into the power of your existing workforce by incentivizing employee referrals. Ask your employees to share job openings with their social networks, particularly on LinkedIn. Offering referral bonuses for successful hires not only expands your reach but also reinforces employee engagement and loyalty.

5. Post Job Openings on LinkedIn

Leverage LinkedIn’s job posting feature to attract candidates directly on the platform. By posting your openings, you maximize visibility among LinkedIn’s user base and increase the chances of attracting qualified candidates. This feature is easily accessible through the jobs icon on your company’s LinkedIn page.

The Shift to Proactive Recruiting

Incorporating LinkedIn outreach into your recruitment strategy represents a shift from passive to proactive recruiting. Instead of waiting for candidates to come to you, you actively seek out and engage with potential talent. This shift not only saves time but also allows for the creation of predictable candidate pipelines, streamlining your hiring processes and ensuring the timely acquisition of top talent.

Embracing Technology and Expertise

While the concept of outreach may seem daunting to some recruiters, technology and expertise can simplify and optimize the process. Advanced search techniques and tools within LinkedIn allow for efficient candidate sourcing, while messaging automation solutions help streamline outreach efforts without sacrificing personalization. Additionally, specialized outbound job ad tools, such as CSS’s Linked In outreach program, offer a competitive edge by enhancing the visibility and effectiveness of your outreach campaigns.


Recruiting top talent in a competitive market requires a proactive approach that goes beyond traditional job postings. By complementing your recruitment campaign with LinkedIn outreach, you tap into a vast network of professionals and gain access to a broader pool of passive candidates. Through targeted and personalized outreach, you can attract relevant candidates, receive quick feedback, and create predictable talent pipelines. Embrace the power of LinkedIn and leverage technology to optimize your recruitment efforts, ensuring that you secure the best talent for your organization’s success.

CSS now offers LinkedIn outreach to complement your current campaign. Speak to your recruitment specialist to learn more about setting up an outreach program and improving the effectiveness of your recruitment campaign.

Additional Information

CSS now offers Linked In outreach to complement your current campaign. By leveraging the expertise and technology of CSS, you can optimize your LinkedIn outreach efforts and attract top talent to your organization. Contact your CSS recruitment specialist today to explore how LinkedIn outreach can elevate your recruitment strategy.


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Paul Sanneman
Founder & President

With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people.Paul’s dedication to working with residential contractors stems from his belief that they are the most exciting and ethical business owners. He is passionate about helping them build successful teams so they can make more money in less time and have more FUN.Paul holds a Bachelor’s Degree in Political Science and a Master’s Degree in Education. He studied metaphysics as a post graduate and has facilitated and attended numerous seminars in personal growth and business success over the years. Check out Paul’s latest album with the Beach Road Band, Mostly for Kids.