From Builder to Entrepreneur: The Mindset Shift Required for Success

We’re excited to introduce an upcoming exclusive webinar designed specifically for custom home builders and remodelers who are ready to scale their businesses to the next level.

It’s called: From Builder to Entrepreneur: The Mindset Shift Required for Success. Click here to register »

In this powerful panel discussion, you’ll hear from four respected industry leaders — Randy Stanbury of 4 Level Coach, Eric Fortenberry of JobTread Software, Paul Sanneman of Contractor Staffing Source, and Spencer Powell of Builder Funnel. Together, they’ll share the mindset shifts, systems, staffing strategies, and marketing moves that separate contractors who stay stuck from entrepreneurs who grow sustainably.

But before we dive into what you’ll gain, let’s be honest about where you might be right now.


Why Builders and Remodelers Struggle to Scale

First, let’s give credit where it’s due: the fact that you’ve gotten this far means you’re tough, resilient, and capable. Most people could never do what you’ve done. You’ve built something real in one of the hardest industries out there.

But even with all that hard work, many contractors feel stuck. Does this sound familiar?

  • You’re constantly on the job site, putting out fires, managing crews, and solving problems only you seem to know how to fix.
  • Nights and weekends disappear into estimates, invoices, scheduling headaches, and chasing down payments.
  • You finally land bigger projects — the kind you’ve been chasing for years — but instead of excitement, the stress skyrockets because you don’t have the systems or people to deliver them smoothly.
  • Vacations feel impossible. If you’re not around, everything slows down or collapses.

Do you ever wonder, “Is this really the freedom I started my business for?”

Here’s the truth: growth isn’t about working harder. It’s about working differently.

Most contractors are still thinking like builders, not entrepreneurs.

That’s what this panel is designed to change — giving you real tools, strategies, and a fresh mindset to finally shift From Builder to Entrepreneur. Click here to register »


Meet the Experts Guiding You From Builder to Entrepreneur

Randy Stanbury — 4 Level Coach (Coaching & Leadership)

Randy knows exactly what it feels like to be trapped by your business. He spent nearly three decades building his own company — grinding, hustling, and sacrificing — until he realized he was working himself into the ground.

Instead of staying stuck, he shifted his mindset, built systems, and created a business that ran without him. In 2017, he sold it for an industry-high multiple. Today, through 4 Level Coach, Randy helps builders and remodelers do the same.

His framework focuses on four pillars:

  • Financial Mastery – Get your numbers right so you can price with confidence and stop leaving money on the table.
  • Sales & Marketing Mastery – Build a predictable pipeline so you’re never desperate for the next job.
  • Team & Systems Mastery – Put the right people and processes in place so you’re not the bottleneck.
  • Jobsite Mastery – Manage trades and projects without burning yourself out.

👉 Action Item from Randy: This week, take one project you’re working on and review your numbers. Are you truly pricing for profit, or are you hoping it works out? Write down where you might be undercharging — that awareness is the first step to fixing it.

Randy will show you how to turn insights like this into scalable habits.


Eric Fortenberry — JobTread Software (Systems & Processes)

Eric has been in your shoes. Running his own contracting company, he was drowning in inefficiencies. Jobs were slipping through the cracks, estimates were slow and inconsistent, and profits were unpredictable. Sound familiar?

Instead of settling for the chaos, Eric built JobTread Software — a project management and estimating platform designed specifically for contractors. The results were staggering: his company’s gross profit increased by 43%.

Today, thousands of builders and remodelers rely on JobTread to:

  • Create estimates in minutes with precision.
  • Track budgets and profitability in real time.
  • Streamline communication with clients and crews.
  • Keep projects organized from start to finish.

👉 Action Item from Eric: Take a look at your last three jobs. How close were your estimated margins to your actual results? If you don’t know, or if the gap was wide, that’s your cue: your systems need tightening.

Eric will show you how to put those systems in place so you can trust your numbers and finally scale with confidence.


Paul Sanneman — Contractor Staffing Source (Staffing & Recruiting)

Every contractor knows: you can’t grow without people. And yet, hiring feels harder than ever. Finding workers is tough, but finding the right ones — the A+ players — feels nearly impossible.

That’s where Paul comes in. With 40+ years in the industry and consulting for over 400 companies, Paul has built a career solving this exact problem. As founder of Contractor Staffing Source, he’s helped over 4,500 contractors hire A+ teams across the U.S. and Canada.

Paul’s approach isn’t just about filling positions. It’s about building a recruiting pipeline that works, even in today’s tough labor market.

He’ll show you how to:

  • Attract and retain the kind of employees who raise your company’s game.
  • Avoid the most common hiring mistakes contractors make.
  • Stop wasting time interviewing unqualified candidates.
  • Build a team that frees you up to focus on running your business.

👉 Action Item from Paul: Think about the one role in your company that causes you the most stress because it isn’t filled by the right person yet. Now imagine how much smoother your projects — and your life — would be if you had the perfect team member in that spot.

Paul will show you how to make that vision a reality.


Spencer Powell — Builder Funnel (Marketing & Lead Generation)

Even with great systems and a strong team, your business can’t grow without leads. And in today’s world, relying only on word-of-mouth isn’t enough.

That’s where Spencer comes in. As CEO of Builder Funnel, he’s spent more than a decade helping remodelers and custom home builders generate consistent, high-quality leads. With a family history in home building stretching back over 100 years, Spencer understands both the craft and the marketing.

His team specializes in:

  • Inbound Marketing – Attracting clients through content, SEO, and online visibility.
  • Websites That Convert – Turning visitors into actual project opportunities.
  • Long-Term Growth Systems – Building predictable pipelines of qualified clients.

👉 Action Item from Spencer: Google your company name and the word “remodeler” or “home builder” plus your city. Are you on the first page? If not, that’s a red flag — your ideal clients may not even know you exist.

Spencer will show you how to fix this and create a marketing engine that keeps your pipeline full year-round.


What You’ll Take Away From Builder to Entrepreneur

This panel isn’t about adding more to your plate. It’s about giving you a roadmap to scale smarter. By the end, you’ll know how to:

✅ Shift your mindset from builder to entrepreneur.
✅ Put scalable systems in place for predictable growth.
✅ Hire and keep A+ employees who free you up.
✅ Build a marketing engine that fuels consistent lead flow.
✅ Lead with habits that allow you to step back from the grind.


Imagine Your Life After the Shift

Close your eyes and picture this:

  • You’re on vacation with your family — and your business runs without you.
  • You’re not losing sleep over payroll because margins are strong and consistent.
  • You’re no longer the bottleneck — your systems and team handle the details.
  • You’ve built a company that’s profitable today and valuable for the future.

Isn’t that the reason you started your business in the first place?

That’s what happens when you make the shift From Builder to Entrepreneur.


Reserve Your Spot Today

Don’t keep grinding harder hoping things will change. Join us for From Builder to Entrepreneur: The Mindset Shift Required for Success and discover how to finally scale your business with freedom and profit.

➡️ Reserve your spot now. Click here to register »

This is your chance to learn directly from leaders who’ve helped thousands of contractors grow smarter, faster, and bigger than they ever thought possible.

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From Builder to Entrepreneur

Roselyn Pagayon
Content Marketing Manager

Roselyn is a dynamic marketing professional based in the Philippines with over two years of dedicated experience in crafting successful digital strategies. She brings a potent blend of expertise in social media marketing, graphic design, and data-driven content to Contractor Staffing Source.

Roselyn is passionate about leveraging these skills to not only grow businesses but also to forge deeper connections between companies and their audiences. Her focus lies in developing and executing creative marketing initiatives that deliver measurable results, significantly boosting brand awareness, engagement, and lead generation.
Outside of work, Roselyn is an avid matcha enthusiast who enjoys art and weekend runs as her way to explore nature. She believes that creativity thrives in balance and finds inspiration both in digital spaces and in nature.

Paul Sanneman
Founder & President

With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people.

Paul’s dedication to working with residential contractors stems from his belief that they are the most exciting and ethical business owners. He is passionate about helping them build successful teams so they can make more money in less time and have more FUN.

Paul holds a Bachelor’s Degree in Political Science and a Master’s Degree in Education. He studied metaphysics as a post graduate and has facilitated and attended numerous seminars in personal growth and business success over the years. Check out Paul’s latest album with the Beach Road Band, Mostly for Kids.