Secrets to Building Client Lifetime Value in Construction | Business Success Tips Podcast #12

Secrets to Building Client Lifetime Value in Construction | Business Success Tips Podcast #11

Maximizing Client Lifetime Value (CLV) is key to sustainable growth for contractors. In this podcast episode, Harlen Suslik joins Paul Sanneman to discuss how modern marketing strategies—powered by CRM systems, AI-driven tools, and data analytics—can help contractors streamline operations, enhance customer retention, and drive long-term profitability. Learn how to implement smart marketing strategies that not only attract leads but also convert them into lifelong clients, increasing revenue and business stability.

Paul Sanneman
Founder & President


With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people. Paul’s dedication to working with residential contractors stems from his belief that they are the most exciting and ethical business owners. He is passionate about helping them build successful teams so they can make more money in less time and have more FUN. Paul holds a Bachelor’s Degree in Political Science and a Master’s Degree in Education. He studied metaphysics as a post graduate and has facilitated and attended numerous seminars in personal growth and business success over the years. Check out Paul’s latest album with the Beach Road Band, Mostly for Kids.
Contractor Staffing Source
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.