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February 5, 2025

Maximizing Your Marketing Budget: Proven Strategies for Contractors | Business Success Tips Podcast #11

Maximizing Your Marketing Budget: Proven Strategies for Contractors | Business Success Tips Podcast #11

A well-planned marketing budget is essential for contractors looking to attract more clients, generate quality leads, and maximize ROI. However, many struggle with how much to spend and where to allocate funds for the best results. In a recent podcast, Paul Sanneman of Contractor Staffing Source and Angela Kiel from BDR shared expert insights on optimizing your marketing budget to drive business growth. Learn how to strategically invest in SEO, PPC, and customer retention to make every marketing dollar count.

Roselyn Pagayon
Content Marketing Manager

Roselyn is a dynamic marketing professional based in the Philippines with over two years of dedicated experience in crafting successful digital strategies. She brings a potent blend of expertise in social media marketing, graphic design, and data-driven content to Contractor Staffing Source.

Roselyn is passionate about leveraging these skills to not only grow businesses but also to forge deeper connections between companies and their audiences. Her focus lies in developing and executing creative marketing initiatives that deliver measurable results, significantly boosting brand awareness, engagement, and lead generation.
Outside of work, Roselyn is an avid matcha enthusiast who enjoys art and weekend runs as her way to explore nature. She believes that creativity thrives in balance and finds inspiration both in digital spaces and in nature.

Paul Sanneman
Founder & President

With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people.

Paul’s dedication to working with residential contractors stems from his belief that they are the most exciting and ethical business owners. He is passionate about helping them build successful teams so they can make more money in less time and have more FUN.

Paul holds a Bachelor’s Degree in Political Science and a Master’s Degree in Education. He studied metaphysics as a post graduate and has facilitated and attended numerous seminars in personal growth and business success over the years. Check out Paul’s latest album with the Beach Road Band, Mostly for Kids.